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Foundations 2016 Melbourne, Sydney and Brisbane

This program explored what emerging architects need-to-know in their first five years when considering their marketing and business fundamental needs for their practice.  Attendees could develop solid, practical tips and tricks in marketing and business fundamentals as our industry specialists share their expertise and address challenges that emerging architects are likely to face in their future.


Unit of competency: Practice Management

Keynote presentations:

Moore Stephens Australia provides accounting, financial management and auditing services and will address business fundamentals including:

  • Business structures
  • Financing your business
  • Financial management
  • Connecting financial plan to business outcomes
  • Systems and processes
  • The job cycle
  • Business growth and succession

Download their additional handouts for more depth on their presentation.

Ortolan is a creative agency specialising in brand strategies and positioning and have collaborated with successful architectural practices in Melbourne to develop their brands.  The marketing presentation will include:

  • Identifying brand identity
  • Developing marketing tactics
  • Understanding and engaging your target market

Panel discussion:

Following each keynote presentation, our industry experts will be joined in a panel discussion by successful practicing architects who will share their experience and journey in business fundamentals and marketing in architecture.


Chairs: EmAGN QLD Representatives Leah Gallagher (Kieron Gait Architects) and Louisa Gee (Partners Hill)

Local Panel Members:

Shaun Lockyer – Shaun Lockyer Architects 

Rebecca Caldwell – May Tree Studios

Aaron Peters – Vokes and Peters

Alexandra Buchanan – Alexandra Buchanan Architects 


Chairs: EmAGN NSW Representatives Phuong Le (mpa) and Joseph O’Meara (BVN Sydney)

Local Panel Members

Greg Barnett – WMK Architecture 

Will Fung – CO-AP

Ben Peake – Carterwilliamson Architects

Christine Major – Welsh+Major


Chair: EmAGN VIC Representative Thom McKenzie (Thomas Winwood Architecture)

Local Panel Members

Victoria Reeves – Kennedy Nolan

Chris Haddad – Archier

Albert Mo – Architects EAT

Thank you to all panel members for their time and insights.

In locations outside Melbourne, Sydney and Brisbane, stay tuned for more information on the availability of a recording of the session.


Terms & conditions for CPD events

1. The Australian Institute of Architects has the right to cancel or alter the dates, speakers or venue of an event.

2. In the event of cancellation, on demand video of the presentation or a refund will be offered to the registrant.

3. Applications for refunds require two (2) working days notice prior to the event.

4. People attending in replace of the registered person must pay the ticket fee associated with their membership type.

5. Please note that start and end times are an estimation. Some seminars may finish earlier or later than the proposed time.