{"id":3386,"date":"2014-02-13T10:53:25","date_gmt":"2014-02-13T00:53:25","guid":{"rendered":"http:\/\/wp.architecture.com.au\/news-media\/?p=3386"},"modified":"2016-05-30T16:54:52","modified_gmt":"2016-05-30T06:54:52","slug":"australian-design-alliance-surges-ahead","status":"publish","type":"post","link":"https:\/\/wp.architecture.com.au\/news-media\/australian-design-alliance-surges-ahead\/","title":{"rendered":"Australian Design Alliance surges ahead"},"content":{"rendered":"

On 6 February members of the Australian Design Alliance (AdA), including the Institute, gathered at Government House in Canberra for an event hosted by ADA Patron His Excellency Mr Michael Bryce AM AE.<\/p>\n

This event marks three years since the ADA\u2019s launch and signals the organisation\u2019s firm commitment to advocating for a national agenda for design that demonstrates the critical role design and design thinking play as enablers for innovation.<\/p>\n

The core objective of the Alliance is to see design-led innovation become an integral part of Australian business and industry and to ensure design is central to Australia\u2019s future economic competitiveness.<\/p>\n

There is now undeniable evidence that professional design plays a critical role in the development of internationally competitive products and services. Australia has some of the best designers in the world, capable of developing world-\u00ad\u2010class products and services, however, there still remains a lack of understanding of the true benefits of design as a key driver of competitiveness in Australia.<\/p>\n

The thirteen peak bodies that make up the AdA represent a substantial constituency. \u00a0The combined national membership of the member organisations is in excess of 140,000. \u00a0Including architecture professionals, the design sector is made up of close to 500,000 practitioners.<\/p>\n

Speaking at the event, Mr\u00a0<\/b>Bryce said, ‘I am proud of the ADA for its determination and survival \u2013 three years \u2013 not big compared with the history of members of the ADA, but big in its ambition and philosophy \u2026 bringing together the design related professional bodies to provide a new vision for an Australia made better by design’.<\/p>\n

‘Good design is invisible \u2013 good design is how things work better, how things are safer, less\u00a0wasteful and more beautiful.’<\/p>\n

‘The ADA speaks for better cities, more prosperous industry, international competitiveness and\u00a0a world design reputation.’<\/p>\n

Chairman of the AdA, Mr Oliver Kratzer said, ‘A National Design Policy is a necessary step in the evolution of Australia\u2019s manufacturing and service capabilities. Its goals are particularly poignant in a post automobile-\u00admanufacturing environment. It is a policy that deserves bi-\u00adpartisan support. With fresh wind in our political sails, a renewed sense of purpose and energy is driving us forward: we are re-\u00adframing the policy, and taking it up the hill.’<\/p>\n

http:\/\/www.australiandesignalliance.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On 6 February members of the Australian Design Alliance (AdA), including the Institute, gathered at Government House in Canberra for an event hosted by ADA Patron His Excellency Mr Michael Bryce AM AE. This event marks three years since the ADA\u2019s launch and signals the organisation\u2019s firm commitment to advocating for a national agenda for … Continue reading Australian Design Alliance surges ahead<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-3386","post","type-post","status-publish","format-standard","hentry","category-national-news"],"yoast_head":"\nAustralian Design Alliance surges ahead - News & Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.architecture.com.au\/news-media\/australian-design-alliance-surges-ahead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australian Design Alliance surges ahead - News & Media\" \/>\n<meta property=\"og:description\" content=\"On 6 February members of the Australian Design Alliance (AdA), including the Institute, gathered at Government House in Canberra for an event hosted by ADA Patron His Excellency Mr Michael Bryce AM AE. 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