Not another artist’s impression! You can help get architects back onto the front page.

There continues to be a lot of discussion around what some perceive as the erosion of the role and status of the architect. The SA Chapter believes it is important that we pursue initiatives that both promote and strengthen the role of the architect. It is rare that architect’s work is correctly attributed when reported in the media and too often we see architect’s drawings and renders described simply as an ‘artist’s impression’.

We want to see a ground swell of advocacy directed at media outlets to correctly attribute architects and other designer’s work. Donald Richardson has approached the Institute with the view to assist our members and others, drive a campaign for change. By clicking here you can access two letters that Donald has prepared to send to media outlets every time you see a failure to correctly attribute the designer.

You can modify the form letter for your correspondence, while Document A offers a description of the legal requirements. These will be stored on our website and can be located here.

We strongly encourage you to be part of this campaign to drive positive change and assist our profession gain the acknowledgement it deserves within media.

Simply send your letter or email or use social media and through sufficient social action we can contribute to this valuable campaign to get architects back onto the front page.

– Richard Hosking, SA Chapter Manager