When it comes to building successful and engaged member organisations, Michael Linke has a four-word mantra – personal, practical, relevant and responsive.

With these guiding principles, as well as a wealth of experience, Mr Linke has been appointed Australian Institute of Architects’ General Manager – Membership Services and Commercial Business Development. He will be responsible for delivering effective membership services and cultivating strategic revenue growth through promoting national partnerships, events, awards and prizes.

‘I believe the Institute has a really great story to tell, is ready to grow and can be a great champion for innovation,’ Mr Linke said.

‘I see our role as being thought leaders as Australia continues to grow and evolve – we can play a major role in shaping that future.’

Mr Linke joined the Institute on July 23 after a successful tenure as Executive General Manager at the Institute of Public Accountants, where he implemented and oversaw an extensive corporate transformation. This followed 15 years in the UK and the US, where he worked in investment banking and finance for Deloitte and JP Morgan.

‘People join member organisations because they want a sense of belonging and that is at the heart of everything I do,’ Mr Linke said.

‘The members always come first – they aren’t numbers, they’re people, and I want to know the issues keeping them awake at night. I believe effective and open communication is central to success.’

At the Institute of Public Accountants Mr Linke drove change by ensuring members were contacted regularly and asked about factors impacting them and their business, which in turn drove policy decisions. Mr Linke said this type of engagement empowered members, fostered transparency and a sense of ownership, and led to honest, authentic and productive relationships. Building strong ties with industry partners and sponsors was also central to his role, a value-add for members by allowing them to collaborate closely with corporate partners, as well as diversifying revenue stream.

‘I’m excited to join the Australian Institute of Architects and can’t wait to work with members for members,’ he said.

‘My aim is to foster a real sense of belonging and to make sure our members get access to great deals and services and have the opportunity to collaborate with our corporate partners.’

‘Members need to know our door is always open, so don’t be afraid to speak up.’